During the month of March, 11 Victoria buses featured advertising on the outside panels promoting the RRU School of Business in a fun and unique way.
The campaign played off word association in 11 unique executions. Each ad featured a single, bold word as the headline, which could be read in one of two ways – either in a business sense or in a more everyday meaning. The payoff acknowledged those who associated the word with the business meaning would be a good fit for the School of Business. For everyone else, the creative put a smile on their face, leaving a positive lasting impression of the RRU School of Business.