I wanted to let everyone know that Royal Roads University along with our creative agency Cossette West brought home the Advertiser of the Year award at last week’s Lotus Awards in Vancouver. The Lotus Awards celebrate the best in the BC advertising industry, and our award is extra special as it was judged and awarded by the panel for the entire body of work, as well as recognizing outstanding collaboration between an agency and the client.
And that’s not all! We are also up for 5 MIA awards (Media Innovation Awards) November 15th at the awards ceremony in Toronto. The MIA’s celebrate the very best in innovative media executions, and Royal Roads is up there with some of the biggest brands in Canada such as Kraft, Mattel (Barbie), L’Oreal, and more. If we win an award it will be a first for a university in Canada! As I’ve said before, it is extremely exciting to market a brand that is truly an authentic expression of who we are as an institution. Fingers crossed!
Catherine Riggins, DirectorBranding, Marketing and Recruitment