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MAPC student uses ethnography to explore organic farming through film

Craig Sorochan, an MAPC graduate, used his skills as a producer and documentary filmmaker to explore the thriving organic farming culture and food culture of British Columbia’s southwest coast by creating an ethnographic film for his MAPC thesis.   While organic food production and consumption are increasingly mainstream, many organic farmers have identified communication of the value of organic farming as a key challenge, and Craig’s film seeks to bridge the communications gap between organic farmers and consumers.   Read the full story on the Public Ethnography as Innovative Learning website, and follow on Twitter to see new projects as they’re posted: @EMACnetwork