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Insights: Eugene Thomlinson on getting to know your customers

Getting to know your customers isn’t rocket science, but finding the time in a busy work day can be challenging. Traditionally, businesses were built on relationships, trust, and understanding between the customer and owner. You knew what your customers wanted because you actually knew who they were, where they lived and what was going on in their lives.

Thanks to social media and the increased online nature of business, information is easier to find but less personal. Prof. Eugene Thomlinson with the School of Tourism and Hospitality Management shares some simple approaches that can renew the connection between customer and staff, which in tourism especially can make all the difference.

Read the full story here.