Royal Roads students earned first place for the first time in a tourism case study competition, offering a new approach to solving the looming labour shortage in the industry.
The four-person group won first place in the degree-level category at the sixth annual LinkBC Student Case Competition. The competition was held in Vancouver Nov. 4 as part of the Host 2012 conference for the hospitality and tourism industry. The competition attracted 60 students from 11 colleges and universities in B.C. The teams had a choice of two case studies: devising a recruitment strategy to attract 10,000 new workers to reduce the projected labour shortage in the B.C. tourism industry; or creating innovative hotel packages. Students received their case challenges at 7 a.m. on Sunday and had five hours to strategize before presenting to a panel of judges. The Royal Roads students – Jillian Fonteyne, Jake Lynch, Emily Maccannell and Jared Zuege – chose to work on the recruitment challenge, presenting a plan to attract young employees that judges called innovative and thought-provoking. They recommended a more decentralized work environment rather than a top-down management approach.
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