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Gil Wilkes on popular social media page

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Prof. Gil Wilkes, School of Communication and Culture, was interviewed by the Victoria News for his thoughts on a popular social media page that blends "water cooler conversations" with advertising.

An excerpt from the story:“People who work in social media and public relations will often do this,” says Gil Wilkes, a communication and culture professor at Royal Roads University.

“In order to get clients, you need proof of concept – a Facebook page or Twitter feed with plenty of followers. This demonstrates you are able to develop, to cultivate and to hold the attention of an audience.”

The business model is nothing new, but many social media users may not realize their “Likes” are driving the monetization of Facebook....

Read the full story here.