Only two years past its conception, BCom alumna Annalea Krebs' eco-marketing company ethicalDeal has gone from a personal vision, to make green mainstream, to a reality as the winner of Small Business B.C.’s best online marketer at the 10th annual awards on Thursday, Feb 28, 2013.
The local company headquartered in Vancouver offers promotions on greener choices ranging from organic skincare to eco cleaners and has boomed across Canada with its integrated marketing approach that leverages social media, content and email marketing to have people discover, try and share the products they promote.
Founding CEO Annalea Krebs said the award is representative of a greater movement for change.
“I am convinced that business has the power to change the world for the better and this award demonstrates that you can profit with purpose,” she said. The ambitious under-30 Vancouver entrepreneur was one of the youngest up for an award and was excited to be among the 170 businesses in fields diverse as trade, manufacturing and arts.
“This honour was a huge achievement but it is our springboard,” she said. “We want to be on the international stage. We’ve heard demands from California, Seattle, New York, and while that may seem aggressive now, our goal to make green mainstream requires a radical shift in thinking and we have the model to help people discover that change.”
This award was won last year by BCom alumnus Patrick Levesque for his business MASC, also based in Vancouver.