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BAIHM alumni bring the Villa Motel online

At the Villa Motel, it comes down to knowing your customer and letting your customer get to know you. The approach makes sense for BA International Hotel Management grads Frank and Emily Shin, who took over management of the Nelson, B.C. motel in 2012, from Frank’s father.

With the Kootenay mountain range serving as a backdrop, the family-owned and operated motel is seeing a resurgence of guests thanks to the Shins approach to people and strong focus on their online presence....

Read the full story here.