Oatmeal can be boring, but Royal Roads alumnus Jas Bains and former associate faculty member Al Pasemko have landed on a way of injecting new life into an old staple. Rocket Foods is their light-hearted approach to a serious business venture. It’s been several years since they first meet in a Royal Roads classroom, as Bachelor of Commerce student and faculty member respectively, but the men are applying the lessons learned there and elsewhere to break into the growing market of allergen-free foods.
“We wanted to make sure that our products tasted good… not just good but great,” Bains says. “We took what we had and we refined it to ensure the customer got the greatest amount of value and the greatest experience out of the product. We really went from the customer experience point of view.”
The company, based in Duncan, B.C. and now two years old, makes oatmeal in a variety of flavours, such as Granny’s Apple Pie and Redberry Blues (with cranberries and blueberries). It comes in to-go containers which are sold in coffee shops, as well as larger pouches for the grocery stores. It is free from major food allergens such as dairy, eggs, peanuts and tree nuts, wheat, barley, rye, gluten, fish, sulfites and mustard, as well as GMO products....
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